Knowledge in Notes of e Commerce

Btech - computer science engineering

Detailed notes of E Commerce under the course B.tech . The following notes contain explaining the concept of what is e-commerce and how e-commerce has helped the economy. The notes contain various unsolved questions for further practice.

All about st Xavier's college kolkata

Where is the College Saint Xaviers Kolkata full review what's the courses at reaching here and more and more you can see this

Marketing Notes

The document covers briefly - What is a market? Characteristics of a market, major marketing concepts, Marketing Mix, 4Ps and 7 Ps of Marketing, Porter's Analysis, Retailing, Market Analysis, Segmentation, Targeting and Positioning, Cost Leadership and Differentiation, SWOT analysis, BCG Matrix, Marketing Research vs Market Research, Consumer Behaviour, Quantitative techniques, AIDAS Formula, Pricing Methods, Major distribution channels, New Product Development, 7 category management actions, E commerce with 5C Model.

UNIT 1 E COMMERCE

This PDF file contains the scanned copy of UNIT 1 E-COMMERCE for BBA students of first year.