Marketing Notes
The document covers briefly - What is a market? Characteristics of a market, major marketing concepts, Marketing Mix, 4Ps and 7 Ps of Marketing, Porter's Analysis, Retailing, Market Analysis, Segmentation, Targeting and Positioning, Cost Leadership a
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nd Differentiation, SWOT analysis, BCG Matrix, Marketing Research vs Market Research, Consumer Behaviour, Quantitative techniques, AIDAS Formula, Pricing Methods, Major distribution channels, New Product Development, 7 category management actions, E commerce with 5C Model.
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