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Marketing Management Consumer Review
Marketing Management-1 Group 5 General Discussion Area Customer Name: Mayur Kanzaria Product: Activa by Honda, which was purchased in 2012 & price of product was 54,000. · How would Mayur describe consumer experience? Product is consumed by 3 members of family including Mayur, his brother & his father. His mother is now too learning to drive product slowly. Normally Mayur uses product for his part time work, hang out with friends & to attend tuition classes in city area, day to day grocery shopping & odd jobs are also taken in same product. Mostly product is used 2-3 times on day and mostly to city (attend tuition classes) & to near by colony for his part time work. Plus, all other household chores result in average 50-55 Kms of daily transportation as per consumer. On Weekend days & some special days when Mayur has to meet his friends or his brother has to hang out with his friends they use it. His father mainly uses it on weekends for any work to meet any relative nearby. Consumer is quite satisfied and happy with product as its very less maintenance & till now, he hasn’t needed to replace any component, which was functioning badly. Mayur has such high opinion for product and he suggest this product to many of his friends. · What Type of relationship does the customer have with the product or service? As mentioned above consumer has purchased product about 4 years ago. It was purchased by his father when he was got into college. So, from that time also main user for product was Mayur so that time average 10-15 Kms per day, he had to travel mainly to visit nearby location for his tuition purpose & other activities combine. From then on, as time went on its usage has been increased as Mayur’s age increased. After that he joined part time work & frequent night outs & long trips in city become more common. So, till now relation has increased from only as vehicle to necessity now. Mayur experience more difficulty managing his day if he has not vehicle. Terms that relationship describe are: Good, A partner in need, heavily dependent, loving. · What kind of Things have gone wrong in the relationship? Major problem with product according to him is its mileage. With time slowly product consumed more petrol than it did before which is a concern as petrol price increased in years. He complains that headlight of product is not proper as it ejects slightly cross light. This is not major issue but he has talked about it with service centre serval times. Still they haven’t given any satisfactory solution to this problem. Plus, Mayur complains that with time more usage of brakes resulting more vibration & noise. He basically demands that product could have been made more durable & strong to resist shocks. · What positive surprise has occurred? According to Mayur, he hasn’t gone through single accident yet because of vehicle performance issues. He is quite happy with that. It has enough space in for daily grocery shopping to apparels or any other shopping which is comforting. This factor has given his above expectation value as he realised in bikes, he would have to carry a bag for shopping & any other activities. Or insert as hook type feature at side of bike, which looks uncool on bike. · Is customer satisfied or dissatisfied with product or service? Customer is overall satisfied with product. Values like consistent performance, no major maintenance, enough space are important to him. Of course, mileage is issue for his as durability of outer body used. But before purchasing that product he has research that part of disadvantage. So, product has overall exceeded expectation of consumer. · What is meaning of this product or service to the customer? In Mayur’s life, from its early freshman college years to now product has become more like partner to him. Everyday he needs it. Product is best for his bachelor life as its affordable compare to car & easier to use than bikes. As his mother is learning to drive this vehicle slowly, that wouldn’t have been possible with a bike or car. Easier to drive makes it easy for his younger brother to use it frequently to nearby places & hangout. Product basically play role of transportation agent, who is ready to serve whenever he wants. An agent which is reliable & good value for money. · What role does the brand play in all this? Before purchasing, he had done enough research for which brand wanted to choose. He & his father mainly talked to friends, relatives & neighbours about it. Most of them recommended them this brand. So, at time of purchasing they had no second thoughts related to brand of this product. With time now they have experience that brand have given them their value of money.
Lav Patel
Harvard case Study
Behaviour in Organisation Group 5 Learning Teams: Shrinking To Fit Situational Summary The case describes about a team of six students of the first year of the Southern school of business. The students namely Joann Moyer, Ram Bajaj, Russell Manning, Marcus Pressley, Carter Spencer III and William Stewart are assigned to learning teams for the discussion of the cases for the next day’s discussion. At the beginning of the year, the group was high in energy and met usually at 8 p.m. and completed the case in 30 minutes or less and enjoyed solving the case and getting home early. But with exams looming, the energy level had drained away and the discussion was replaced by a lecture series with Spencer more dominating, the attendance dropping and the decrease in the participation of the group members. Moyer, the only female member in the group, was anxious and conflicted by the team’s behaviour. She felt that the team was not prepared for the exams and with the interpersonal conflicts, the team was starting to become fragmented and constrained. Becoming increasingly uneasy, Moyer approached Joe King, the Learning Team mentor of their team and discussed the situation of the increasing dominance of one of the team members. Moyer invited Joe King to come to their meeting that evening to observe. The observation by Joe King was in sync with that of Moyer. King observed that Spencer dominated the discussion and also responded negatively. The dominance level of Spencer had increased to a level that the decision of what case to discuss and the how to approach it was also taken by him. As the exams were nearing, Moyer was in a dilemma about the further course of action. Deep down, she felt that she needed to Confront Spencer. But she felt was it wise to confront him or not. She was indecisive regarding this. Objectives The case deals with excellent examples that can be easily related in real life as Moyer experiences in her learning team. After the group is formed, everyone’s personality traits are analysed and their impact in a group is evaluated which is necessary by which we can observe how this mix of works together and progresses. Then we will discuss the causes because of which Joann Moyer is feeling indecisive about the situation, followed by identifying the issues she is having; with providing alternative solutions to the problem, and after this conclude with the whole course of action for Moyer. Evaluation Spencer was one of the most dominating members in the group. He would prepare class notes beforehand and mail all the members in the group. Members in the group initially participated very actively. Pressley and Manning got quite enthusiastic at times. But, Spencer suggested everyone to reduce the volume. It created hostile environment within the group. It leads to a loss of enthusiasm within the group. Also, work pressure was very high. They had several deadlines to meet. The proactive and dominating nature of Spencer prompted others to reduce the participation and increasingly rely on Spencer for the course. The interest of group members was in different areas. Therefore, Pressley and Manning started missing the sessions sometimes. Their priorities were different. Spencer had a habit of taking things personally. For Instance, during "Temperature-Taking" session, Spencer reacted negatively when manning suggested not to raise interest rates. Also, he had a very dominating personality. Apart from Moyer, Bajaj and Pressley mentioned irritation with Spencer. Therefore, although not happy with the behaviour of Spencer, Bajaj and Pressley did not confront Spencer. But, Moyer over-reacted to the situation. She was very emotional and highly ambitious. Her experience suggested that she even competed with her father. One of the motivation of getting an MBA degree was to be able to compete with her father. She wanted to eliminate dominance of her father. This event was like the one she was facing with Spencer. An emotion could have triggered because of it. Therefore, she was in a soup. She had a lot of anxiety regarding this issue Course of Action for Moyer As per our evaluation, we got the result that though she was little insecure & emotional, she was right about Carter Spenser. Moyer actually had same personality problem from her father. Here is situation in which Moyer wants to prove both men (Spencer & her father) her abilities. She was feeling indecisive because she was confused that in confronting Spenser, she would not hurt his ego anyway resulting any hard feelings for each other. She was also unsure that if she confronted Spencer alone, how would he take it. Spenser was dominating the whole group & in that process other members were losing their enthusiasm. As Moyer has figured out that somewhat Pressley & Bajaj were not happy with situation. So, she should first talk with Bajaj & Pressley about this situation. Than after all three should arrange a meeting except Spencer and put forward this issue. They should discuss, how they all can talk to Spencer about ISSUE. After that they all should talk to Spencer about it in Group. In that Bajaj, Pressley & Moyer will show their views about Spencer’s leading style. After convincing him (Spencer) that way of working should change. They all should more brainstorm about how they will manage from here. They can make whole process democratic with compulsory participation into LT meetings. Furthermore, they should discuss what strategy they should adapt as exams are near. Timing for Next LT meeting should also be chosen with everybody’s consent so that less participation & less preparedness before meeting can be avoided. If any group member has problem in understanding subject or topic, he/she should inform other before meeting. This way they all can keep a check on progress of each members participation. To make sure that dominating personality problems never again happen in group, they can encourage each member to voice his/her opinion about any of groups decision making. Each problem will be heard & solved democratically.