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marketing environment
A marketing environment is divided into micro environment, macro environment and meso or intermediate environment, which are affected by internal and external factors. An organization must be able to understand and assess their marketing environment. Since the last decade of the twentieth century, marketing environments have been greatly affected by a boom in information technologies and internationalization, as customers worldwide rely increasingly on the Internet for information and their consuming behavior. This has brought to the fore opportunities and complications, such as growing concerns about personal privacy online and Internet theft.
Akansha Misra
financial globalisation
This paper reviews the central themes and concepts of one manifestation of the globalization trend: Financial globalization. In addition to casting light on its fundamentals, this article also provides insight into the positive and negative implications of financial globalization on the international community.
work
When did you last tell your co-worker that their presentation was just fine, though for all the knowledge or insight you gained, you might have spent your time more productively tidying your desk? Was that hypocrisy or, in your view, were you supporting team morale? Probably it fell into a low hypocrisy grade, the one that covers us for the little fibs that simply help us to get along together?
case study
The Effect of Leverage on Asset Sales Between Financial Institutions.
hypermarket and supermarkets
The global hypermarkets & super centers sector produced good but decelerating growth to moderate growth between 2008 and 2010. However the market returned to strong growth in 2011 and is expected to produce moderate growth through to the end of the forecast period in 2016.
Impact of GST on packaged food industry in India
The impact of GST( goods and service tax) on packaged food industry in India. Close to 89% of the population in India has income levels lower than US $3500. As a result, the discretionary spending habits of the population are directly linked to their income levels. Although the middle and upper class have the ability to trade up to better quality products; masses remain price sensitive due to lower income. Hence, price elasticity of staples such as fresh milk and edible oils continues to be higher compared to discretionary products such as ketch up and cookies in the country. Additionally, GST exemption on unpackaged food items could possibly lead to a shift from packaged market to unpackaged and from formal channel to informal channel.
Online social gaming case study
Online social gaming has been a key growth story of 2010, with millions of people worldwide driving multi-million dollar valuations for games such as Farmville and Angry Birds. Consumer packaged goods (CPG) companies are becoming increasingly skilled at using online social media to promote their products, but most have not yet fully exploited the potential in online social gaming. There are opportunities both in sponsorship of existing mass-market social games, and in creating brand-focused games to develop social media strategies and drive consumer engagement.