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Knowledge in It's one of the subject of BBA
social enterprise
A social enterprise or social business is defined as a business that has specific social objectives that serve its primary purpose. Social enterprises seek to maximize profits while maximizing benefits to society and the environment. Their profits are principally used to fund social programs. here the social cause is cleaning or making the environment healthy also it is explained and written with an example of an organization name as phool .
Sanskruti Dabde
CSR ( corporate social responsibility)
a topic that is important Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public. many terms and definitions fall in this unit which is important to remember while writing the question on it.
Nudge theory
a theory in the subject. Nudge is a concept in behavioral economics, political theory, and behavioral sciences which proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision making of groups or individuals.
Kyoto protocol
The Kyoto Protocol is an international treaty which extends the 1992 United Nations Framework Convention on Climate Change (UNFCCC) that commits state parties to reduce greenhouse gas emissions, based on the scientific consensus that (part one) global warming is occurring and (part two) it is extremely likely that human-made CO2 emissions have predominantly caused it. The Kyoto Protocol was adopted in Kyoto, Japan, on 11 December 1997 and entered into force on 16 February 2005. There are currently 192 parties
Conscious capitalism
this is included in environmental management because considering the environment which also includes people like stakeholders whom an organization always has to take in consideration.
introduction
introduction to the world of marketing and clearing out the most common mistake people make while learning the marketing subject that is selling and marketing is different.
module 2 ( buying behaviour)
this module talks about the buying behaviour of people both as whole and individual.
STP ( segmentation , target, positioning)
it's a 3-way process of marketing a product in the market. the most important part which actually involves the 3 stages of marketing which is universal to all sector.
product and price
the product pdf explains the basics of product the packaging, the labeling decision the psychology while designing a product, definition of a product, and the consumer reaction and finding the correct target market. the price pdf explains the definition and the pricing setup psychology and the various steps involved in it.
promotion place and brand
the terms which are important while branding a product like brand name, a label which are important while advertising and falls into main concept of marketing. a place which includes the transfer of products and how the promotion is being done to attract the target market.
the 4 p's in marketing
the 4 p's of marketing which is price, place, product, and promotion is explained and further what all things fall under which of the 4 p's and the reason why it falls into it.
pricing and place
further concept of price and place. the price includes types of pricing used while marketing the product and also including rather giving the idea about how can pricing model and place be used to attract the target market.