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Marketing - Positioning
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.
Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the...See more
product and with Ries and Trout grew to include building a product's reputation and ranking among competitor's products.
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Added: 4 years ago
PositioningStatement (1).docx
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