A conversion rate is a measure of how many visitors to your online store end up making a purchase, and boosting that conversion rate is a key part of making sure your online store stays profitable, especially if you are relying on PPC marketing to generate leads. If you’re looking to improve your conversion rate and make more sales in your store, here’s how you can do it.

Step #1 - Optimize the web design

Investing in marketing campaigns only to have people click on your ads and be taken to a messy website is a waste of money. Make sure your online store is easy to access and navigate, both on desktop and on mobile. If you aren’t sure how well your website runs on different devices, there are online tools that let you test your website under different conditions to see how well it performs.

Step #2 - Improve the shipping options

There are plenty of pallet transport and courier price comparison tools like this website available around the web, and many of these tools offer eCommerce integration options. Leveraging these tools is a great way to offer more shipping options in your store, which in turn will help ensure your customers can get a good deal on shipping and are more likely to make a purchase.

Step #3 - Get better store assets

It can be quite frustrating to spend thousands of dollars in marketing only to realize weeks after the fact that there were some glaring typos on your landing page, or that the images you used were too low-res to scale up properly on certain devices. It’s a good idea to invest in professional copywriting and photography for your landing page, even if you can’t afford to get assets of that same quality for your entire store.